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Loser Machine is a clothing and lifestyle brand that was founded in 2009. The company was founded in Oceanside, California by professional skateboarder Adrian Lopez, and is known for its rebellious, anti-establishment image and style. The brand offers a wide range of products including T-shirts, hats, jackets, and accessories, all of which feature a signature Loser Machine aesthetic that incorporates vintage and streetwear elements.
The brand’s interests are diverse and include riding and wrenching on old motorcycles and hot rods and the grassroots skate and surf culture of the 60’s and 70’s. Loser Machine is known for its collaborations with a number of popular musicians, skateboarders, and other influential figures in popular culture. The company's products are designed with the counter-culture, anti-corporate mentality in mind, and are popular among those who want to express their individuality and rebel against mainstream norms.
