Traffic Skateboards, founded in 2002 by Ricky Oyola, distinguishes itself through its commitment to authenticity, craftsmanship, and a minimalist aesthetic. Renowned for its emphasis on quality over quantity, Traffic has garnered a devoted following in the skateboarding community for its meticulously designed decks, apparel, and videos. With a team of talented riders who embody the brand's ethos, Traffic maintains a grassroots approach, prioritizing creative expression and individuality. Despite facing challenges in the ever-evolving skateboarding industry, Traffic's unwavering dedication to its core values continues to solidify its position as a respected and influential brand within the skateboarding culture.
